LEETIE LOVENDALE IS A JEWELRY LINE BORN OF LEFTOVERS.
IN 2004, DESIGNER HEATHER DESIMONE WAS CO-OWNER OF A BEAD STORE. SHE & HER BIZ PARNER (AND MOM) WERE IN THE HABIT OF PURCHASING VINTAGE LOTS OF BEADS & MANUFACTURER'S LEFTOVERS FROM THE JEWELRY INDUSTRY.
One day they got a call to head to a warehouse in Pawtucket, RI which had been making plastic merchandisers for the previous 3 decades. However they had 40,000 lbs of old plastic jewelry parts that had been sitting since 1983. They needed that warehouse space back & Heather & the bead store staff started packing.
ONCE THEY HAD PACKED UP, PALETTED, FORK-LIFTED & TRUCKED 20,000 LBS OF BEADS, THEY WERE UNSURE OF WHAT TO DO WITH THE OTHER 20,000 LBS OF 'PARTS'. THEY HAD NO HOLES & WERE ODD-BALL SHAPES, AND DIDN'T SEEM 'BEAD-STORE-READY'. Having no idea what to do with them, how to set them, or manipulate them into jewelry because they weren’t beads, the parts were almost left for the ‘junk man’. When the gentleman who had managed the warehouse since he was 16, showed her some dust-covered setting machines, a new line of jewelry was born.
'LEETIE' (pronounced “Lee-Tee”), JEWELRY & ACCESSORIES ARE MADE OF REPURPOSED PLASTIC PARTS, WHICH WERE ORIGINALLY MANUFACTURED IN THE 1960's - EARLY 80's FOR COMPANIES SUCH AS AVON, TRIFARI & CORO. HEATHER MAKES THEM INTO FUN & MODERN DESIGNS, PERFECT FOR TODAY.